Who am I and why am I writing this blog?

Hi,

I am Carsten, 27 years old, business administration student and general business enthusiast. During my studies and my practical experiences, I realized the potential of metrics and key performance indicators. They provide a basis for making decisions which are grounded and solidified within a numerical reflection of the status quo.

However, I know and have applied about five of countless interesting, important and useful metrics. Surely not enough! I decided that this needs to change and hence, acquired a series of books on the topic and started reading. There is a plethora of books on the topic, with most books being extremely well written. For a fantastic book restricted to marketing metrics see Paul Farris, Neil Bendle, Phillip Pfeifer and David J. Reibstein’s book called: Key Marketing Metrics: The 50+ Metrics Every Manager Needs to Know (Buy it on Amazon)

However, most books that I have seen are both severely unstructured and somewhat cumbersome to understand. Especially for young students and entrepreneurs that lack years of practical experience.

That is where I decided to create this blog. The goal is to post one metric/KPI per week, explaining what it does and how it works. In the end this blog should serve as a comprehensive list of metrics ranging from basic financial metrics that everyone should know to complex and very specific marketing metrics. I hope that this journey will be a process of step by step learning and sharing what I have learned. Enjoy reading!